Federation President: Morocco’s Tourism Success Begins with Quality Transport, Not Just Visitor Numbers

As Morocco continues its preparations to host major international events, most notably the 2030 FIFA World Cup, growing calls are being made for a comprehensive overhaul of the country’s tourist transport sector, widely regarded as a key factor in enhancing visitors’ experience and strengthening Morocco’s reputation as a world-class tourism destination.

Speaking at the Fourth National Forum on Tourist Transport, held in Marrakech under the theme “Legislative, Financial and Digital Solutions to Meet the 2030 Challenge,” Mohamed Bamansour, President of the National Federation of Tourist Transport, stressed that the success of Morocco’s national tourism strategy should not be measured solely by the number of international arrivals, but also by the quality of services experienced by visitors from the moment they begin travelling within the Kingdom.

A New Legal Framework Needed

Bamansour argued that the current legal framework is no longer capable of keeping pace with the rapid transformation of the tourist transport sector. He called for a modern, dedicated law that clearly defines responsibilities, regulates the profession, and addresses informal activities that distort competition and discourage structured investment.

He emphasized that legal reform has become essential to creating a more transparent and stable business environment capable of supporting the continued growth of Morocco’s tourism industry.

Digital Transformation as a Strategic Priority

On the technological front, Bamansour highlighted that digitalization is no longer optional but has become a strategic necessity for improving the competitiveness of tourist transport. This includes implementing smart booking systems, digital marketing solutions, and modern tools to enhance communication between service providers and customers.

He also announced plans to launch a unified national digital platform that complies with sector regulations, alongside the creation of a one-stop administrative service aimed at simplifying procedures and reducing processing times for investors and transport professionals.

Human Capital at the Heart of the 2030 Vision

Bamansour stressed that investment in human resources remains fundamental to the sector’s development. Continuous training programs will focus on strengthening language skills, improving hospitality standards, and enhancing service quality.

These initiatives are being developed through a partnership between the National Federation of Tourist Transport, the National Confederation of Tourism, and Cadi Ayyad University in Marrakech, with the ambition of extending them across all regions of Morocco.

More Than Transport: A National Image Strategy

Participants at the forum agreed that modernizing tourist transport is no longer merely a sectoral reform. It has become an integral part of Morocco’s broader vision to deliver a seamless tourism experience, where service quality plays a decisive role in enhancing the country’s attractiveness and reinforcing its position among the world’s leading tourism destinations by 2030.